Balancing AI and Human Touch: Strategies for eCommerce Growth
Explore how small business owners balance AI automation with human empathy to improve customer service, build trust, and maintain a competitive edge in the evolving digital marketplace.
Levi’s Q4 Report: AI Stylist & Digital Growth Amidst Financial Shifts
Levi's unveils an AI stylist chatbot & reports strong Q4 e-commerce growth (22%), despite a net income drop. Experts are bullish on FY26 guidance due to AI adoption & cost cuts, as DTC revenue grew 8%.
Crocs’ “Splendidly Unordinary” Global Campaign: Self-Expression & Humanity
Crocs launches "Splendidly Unordinary," a global campaign focusing on self-expression and real-world experiences. Its 90-second ad features mannequins transforming into humans after wearing Crocs, embodying the "Let your human out" message.
Amazon Discontinues Hand-Scan Payment & Closes Go/Fresh Stores
Amazon is discontinuing its Amazon One hand-scan payment system and closing most Amazon Go and Fresh stores. This move reflects broader challenges in the cashierless checkout technology market, despite initial market confidence in its future potential.
Coca-Cola Launches Emotional ‘All the Feels’ Campaign for FIFA World Cup 2026
Coca-Cola kicks off its FIFA World Cup 2026 marketing with the 'All the Feels' campaign, featuring fan activations, a Panini sticker collection, and an emotional anthem reimagining Van Halen's hit song 'Jump.'
Ecommerce Data Transformation: Server-Side Tracking, AI & Future Measurement
Ecommerce measurement is transforming. Browser-based tracking is failing due to privacy and AI. Server-side tracking offers robust, brand-controlled data for AI-driven optimization, future-proofing data foundations for effective, consistent performance.
Saks Off 5th Digital Liquidation: The Failure of the Online-Offline Retail Split
The U.S. Bankruptcy Court has approved the liquidation of Saks Off 5th’s digital operations. This decision undoes the company's 2021 split between online and physical stores, cited as a failure due to debt and low ROI.
Guess? Sale Talks Amidst Strong Financials & Founder Allegations
Guess? is considering a sale after a $13/share offer, while investors retain ownership and the brand shows strong Q4 growth (7.8% sales, 7.2% net revenue), despite past sexual misconduct allegations against founders Paul and Maurice Marciano.
Omnichannel Strategy: Overcoming Retail Execution Challenges
Delivering on omnichannel's promise is complex. Success requires tailoring strategies to customers, leveraging AI for supply chain, and ensuring consistent customer experience across touchpoints. It's not a template, but a core retail operating model requiring unified data.
RC Cola Revival: Nostalgia & New Markets
Keurig Dr Pepper revives RC Cola leveraging nostalgia and its long history. Focusing on authenticity, affordability, and reaching new customers amidst health-focused soda trends. Marketing campaign launched after 40 years.
Resilient Supply Chain: Thrive in 2026 Despite Disruptions
Build a resilient supply chain to thrive in 2026. Adapt to disruptions, navigate regulatory changes, and manage freight costs. Focus on flexibility and strategic partnerships for a competitive edge.
Burger King & SpongeBob: A Fun Food Collab!
Burger King partners with SpongeBob for a limited-time menu, including a Krabby Whopper and themed treats. The campaign aims to engage multiple generations and highlight Burger King's fun, playful brand.
Vaseline’s Marketing Renaissance: AI, Creators, and Cultural Relevance
Vaseline's resurgence is fueled by cultural trends, AI-driven content creation, and creator-led marketing. Strategic brand partnerships and product innovation drive growth and enhance customer engagement.
SKU Management: Optimizing Inventory & Supply Chain
SKU management is vital for stores. Buck General and Lowe's utilize SKU reduction and AI to optimize supply, enhance inventory mix, and improve financial performance. Part of their diversity strategy.
Effective In-Store Messaging: Guide to Drive Sales
Unlock in-store sales potential! Vestcom's guide reveals how strategic messaging, QR codes, and digital connections influence shoppers & boost ROI at the point of purchase. In-store best practices revealed!
Kraft Mac & Cheese: “Finest Thing Ever” Campaign
Kraft Mac & Cheese launches "Finest Thing Ever" campaign to boost cultural relevance and brand love amid competition. It emphasizes taste, convenience, and value, targeting diverse consumers.
Lululemon’s New Leadership & Strategy Shift
Lululemon appoints André Maestrini as head of state & Carla Anderson as VP for North America amid strategy revamp, focusing on product design, store experience, and digital channels. Challenges in competitive activewear market.