If you are in the market for a 40-inch (102cm) LCD television as either an upgrade or new addition, the KDL-40EX503U would be a fine choice, with its popular size, outstanding features and very good price in the low £700s in most UK outlets.|If you are trying to choose a 40-inch (102cm) LCD television for upgrade or as an additional room appliance, the KDL-40EX503U should make a winning choice with its popular form factor and outstanding features, not to mention its attractive price in the vicinity of the low £700s at most UK stores.|If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can’t lose with the high performance KDL-40EX503U with its popular size and good price in the low £700s at most outlets in the UK.}

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The KDL-40EX503U combines excellent performance from cutting edge technologies with impressive style and elegance to bring unsurpassed viewing experience in any room or lounge.

The rich feature set of the KDL40EX503U LCD TV includes, among others:
* Full HD Panel
* 100Hz Motionflow technology
* Bravia Internet Video
* 24p True Cinema technology, and
* Built-in Freeview-HD tuner.

The integrated Freeview-HD tuner is subscription and contract free. Just connect your TV to the aerial and watch digital and HD Freeview channels immediately. Be sure to check first if Freeview-HD broadcast is available in your locality.

The full HD panel is designed to display 1080p picture quality at the set’s highest resolution, for unmatched viewing of Blu-ray movies as well as high definition TV programming and console games.

Full HD 1080 reproduces the picture signal exactly as transmitted from the source, thus delivering high-definition viewing without loss of details and clarity.

The Bravia ENGINE 3 is the technology responsible for pictures with superior colors, excellent contrast and detail, and tones that are realistic. It also lets you enjoy the same high quality viewing even if the source is in Standard Definition (SD) instead of High Definition (HD).

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Much of the Bravia’s excellent picture performance can be attributed to the 100Hz Motionflow technology that sends out the picture at twice the usual frequency, doubling the number of frames per second for smoother playback, especially with scenes depicting fast action.

You can access Bravia Internet Video wirelessly, opening up access to video sharing web sites such as YouTube. And with easy connectivity to multiple devices via DLNA and four HDMI ports, Bravia Sync and XrossMediaBar, you get unmatched sourcing of varied multimedia content, from a wide array of compatible still and movie cameras to disc players and USB storage devices.

All this visual pleasure is amply matched by outstanding sound performance from S-Force Front Surround audio technology and the powerful TV speakers.

Bravia Internet Video is your gateway via broadband to a world wide web of online information, news and entertainment content, using just the TV set without leaving home. Bookmark favourite online videos to share later with family and friends. This Sony Bravia KDL40EX503U is also Wi-Fi ready, making it easy to connect to the wireless home network and avoid complex cable jam.

This model also has the intelligent Ambient Sensor to automatically adjust the backlight for optimal picture setting in accordance with the ambient illumination conditions in the room.

DLNA technology enables you to connect your Bravia TV to various technologies using USB Media Player, from camcorders and still cameras to laptops and MP3 players, including USB Memory Sticks, no matter where they are scattered at home.

With Bravia Sync, you have an efficient way to take command of other Sony devices using your TV’s remote control.

Cinema Mode makes it possible to view scenes as the director intended them to be depicted, in terms of reproducing tones and colours, lighting and contrast according to the production design.

With its elegant presence and sleek profile, not to mention high performance, the Sony Bravia KDL40EX503U truly delivers excellent value for money.

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Plasma TV’s and LCDs (liquid crystal displays) are both kinds of flat screened televisions. Plasmas work by transforming noble gases into plasma, which then discharges light to shape the display on the screen. Each small compartment of gases constitutes one pixel. LCDs, on the other hand, form their displays by placing liquid crystals in front of fluorescent or another type of backlighting.The plasma television is a relatively new type of television, with a flat screen display. It works by having a mixture of different noble gases in small compartments behind a panel of glass. The plasma TV derives its name from the reaction in which these noble gases are turned into plasma, which emits light and forms the display you see. Plasma TV’s are often compared to LCD’s (liquid crystal displays), another type of flat screen television that uses liquid crystals in front of backlighting or fluorescent tubes to produce images.

Plasmas and LCDs, flatter and lighter than tube televisions, are also less difficult to manage than traditional CRT (or tube) televisions. Though, on average, they are a hefty 5 inches thick and 100 pounds, recent advances in plasma technology will soon cut their thickness down to an inch and their weight down to 45 pounds. Consumers can now take some liberties in the placement of their plasma TV’s. Plasmas can easily be mounted on walls or placed on smaller stands.

Resolution, the quantity of pixels on the television screen per square inch, is also a key component of televisions. Flat screened televisions boast a much higher resolution than CRT televisions, which yields clearer images on the screen. High definition plasmas have resolutions that range from 1024×768 to 1920×1080. This is much better than even the maximum resolution for tube televisions, a mere 480 lines.

Plasmas even last longer than other types of televisions. Manufacturers and companies stress that an average plasma television has a life span of 60,000 hours. That is equivalent to a life span of almost 7 years, if the plasma is left on 24/7. Compared to a tube television’s estimated lifetime of much less than 5 years if left on 24/7, the plasma television is the best choice.

Plasmas surpass LCDs in both colour quality and contrast and conventional televisions in colour quality. Plasma TVs generate more vivid colours and blacker blacks than LCD TVs do, allowing for a clearer, more intense image. LCDs are limited by their backlighting, which escapes out through pixels that should be black. However, conventional TVs are the only ones capable of producing true black.Plasma televisions have both a better color ratio and more contrast than LCDs. For plasma TVs, each pixel can virtually be turned off to produce truer blacks. However, LCDs use a backlight, which will shine through the “black” pixel and damage the contrast quality. CRT televisions have the best contrast, but both plasmas and LCDs surpass them when it comes to color reproduction.

The image of both LCDs and plasmas is comparable when viewed directly in front of the screen. However, plasma televisions have a wider viewing angle than their counterparts. Backlighting causes this problem in LCDs; the image on the screen degrades as the viewing angle increases. Plasmas can be viewed from the sides or top and bottom.

In older models of plasma TVs, the burn-in effect posed a significant problem. When an image (for example, a paused movie) is kept on the screen for too long, the image could be burned into the screen and still faintly visible afterwards. Plasma TV companies have worked to eradicate this problem with much success; while it is still possible for images to burn in, on newer plasmas the possibility is almost negligible.Plasma TVs have been criticized because of the possibility of burn-in images. The burn-in effect happens when a still image is shown on the plasma’s screen for long periods of time (for example, when a DVD is paused and the plasma is left on, burn-in might occur). A ghost of the image may remain on the screen after the image has been changed. However, this effect has almost been negated in the newer models of plasma televisions.

Plasma televisions have almost no size limitations, as long as the consumer’s budget can cover a gigantic screen. LCD and CRT televisions, on the other hand, are constrained to a diagonal measure of about 52 inches.Plasmas also have virtually no size limitations; depending on a consumer’s budget, plasma screens can go up to any size. LCD and CRT televisions, on the other hand, are confined to approximately 52 inches diagonal.

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With an overwhelming selection of televisions on today’s market, is it any wonder why choosing the right one becomes a burden? Living a in a world filled with technology, the LCD TV has made its way into the lives of today’s consumers with its combination of affordability and functionality in a sleek display. Here are a few areas to consider when determing what is so great about the LCD TV.

The ability to turn heads and get noticed is one reason people pay attention to the LCD TV. Classic styling is a dominant feature on a television that offers cutting-edge technology on the interior, while providing a simple, under-stated exterior. The LCD TV has smooth, clean lines that appeal to any decorating sense.

Plasma televisions are constructed so that the movies you watch feel as if you are watching them in a movie theater. The ratio of plasma TVs are 16:9, which are designed to match up to a person’s natural field of vision. As a result, billions of colors are displayed, creating a smooth picture and details that make the viewer feel like what they are watching is happening in real life.

The convenient weight of the LCD TV makes it a huge hit with the do-it-yourself audience. These models can be easily mounted on the wall without the need for professional installation. The ability to mount makes these flat-screen TVs equally great at saving space and keeping kids safe.

Plasma TV’s offer many advantages over the older model TVs, one being their versatility. You can mount a plasma TV anywhere, on pretty much any wall. Some people even attach them to their ceilings. Plasma televisions are thin and sleek, and are easily hidden inside of built -in entertainment centers if need be.

What better way to make use of the newest video gaming system than with an LCD TV. The LCD TV is great for displaying gaming images for today’s video game junkie. It also provides a great view for watching cable or satellite while unwinding from the care’s of the world. Hooking up the personal computer maximizes its capabilities through large-screen display unmatched by any monitor.

When you decide to buy a plasma television set, one question may be the size you need. Most plasma TV’s start at about 37 inches, and go up to over 103 inches. You will want to measure the area you plan to put your TV to get an idea of how big a model you would like.

Probably the most important item to consider for most is price. The cost of LCD TVs have been the major contributing factor to their rapid rise to fame in the television arena. Such technology is now within reach for many of the middle and lower class. The price tag of LCD TVs seems to keep dropping and special sales continue to intrigue buyers with rock-bottom deals.

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