Coty revives heritage with Infiniment Coty Paris and Ambre Antique, blending historical scents with modern tech. Focus on in-house creation combats commoditization, meeting customer demand for nostalgia and lasting fragrances.
Hellmann's expands marketing beyond football via fashion, scent, and social media, focusing on audience data, sustainability, and retail touchpoints. Leveraging influencers and data-driven strategies.
Target leverages AI for vendor selection, trend analysis (Fad Mind), and holiday season forecasting. OpenAI's ChatGPT integration enhances customer experience and internal efficiency. Target Plus expands with curated additions.
LeBron James' 'Second Decision' campaign with Hennessy achieves social virality, boosting engagement and media value. The partnership aims for a fresh, social-first approach, sparking conversations around sports and LeBron lore.
Amazon's hiring is strong, investing $1B+ in employee benefits. Seasonal roles are popular and filled quickly. Amazon exceeds other retails. Amazon is investing $4 billion to increase operations
Ulta Beauty appoints Christopher DelOrefice as CFO, replacing Paula Oyibo. Q2 internet sales grew by 9.3%. Growth partly attributed to Space NK acquisition, marking international expansion.
Rains is evolving with a 360-degree retail model, expanding product range, and opening new stores. Founder Daniel Hesselager leads the transformation focusing on customer experience and brand presence, despite market uncertainties.
Lysol launches 'StinkCheck' campaign with Snooki to address home odor conflicts. It leverages social video and influencer marketing, focusing on Lysol Air Sanitizer for tackling unpleasant smells and consumer arguments.
Madison Reed uses AI chatbot Madi to automate customer service tasks like scheduling & product discovery, freeing stylists for high-touch experiences. AI enhances, not replaces, human interaction.
Maria Grazia Chiuri, formerly at Dior and Valentino, returns to Fendi as Creative Director. She previously worked at Fendi, contributing to the Baguette bag's success. A homecoming for the Roman designer.
Paul Smith's Fashion Residency in London supports emerging designers with resources, mentorship, and studio space. Focus on business skills, community, and sustainable growth for fashion brand.
Holiday shopping sees mixed trends: online growth, budget cuts (Gen Z, Millennials), social media influence (TikTok, Facebook), mass merchandiser preference, and income disparity impacting spending habits.
The Body Shop returns to the US market after restructuring under Auréa Group following UK management and US bankruptcy filing. Focus on ethical, cruelty-free beauty and online sales.
E.l.f. and MAC executives highlight how inclusivity drives sales and brand value. Focus on community, internal diversity, and authentic representation for growth and market share gains. DEI needs everyone in charge.
Lowe's acquires FBM & Building Building Products to expand its Pro market reach, product selection, and capitalize on the expected housing recovery, aiming for sustainable sales and investor value.
Bed Bath & Beyond explores tokenization via tZero for franchise owners. Robinhood execs see tokenization growing. The company focuses on digital assets and property-light retail.
Brands increase expectations for creator AORs as influencer marketing grows to $13.7B by 2027. Performance, standardization, and strategic alignment are now key for brands and creator agencies.
